Before the AdLab left for Cannes, I had the idea to bring the Cannes Lion to life.
I envisioned it to be exactly like the Babe Ruth dream scene in The Sandlot.
I also wanted the lion to be funny, so, naturally, I played him.
My Role: Idea / Ideation / Script / Actor
Art Director: Taylor Dahl
Copywriter: Brigham Kmetzsch, Seth Mollerup, Wilsynn Wheat
Content Creator: Jason Murray
After I'd finished getting the lion makeup put on, my wife called and said I needed to come sign our new apartment lease with the property manager.
The property manager couldn't look at me.
Here's the picture: