Before the AdLab left for Cannes, I had the idea to bring the Cannes Lion to life.

I envisioned it to be exactly like the Babe Ruth dream scene in The Sandlot.

I also wanted the lion to be funny, so, naturally, I played him.

My Role: IdeaIdeation / Script / Actor

Art Director: Taylor Dahl

Copywriter: Brigham Kmetzsch, Seth Mollerup, Wilsynn Wheat

Content Creator: Jason Murray

Extra tidbit

After I'd finished getting the lion makeup put on, my wife called and said I needed to come sign our new apartment lease with the property manager.

The property manager couldn't look at me.

Here's the picture: