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The Cheetos Duster

Client: Cheetos

We wanted to get Gen Z cooking with more Cheetos. So we created a chee-licious gizmo to turn boring food into better food. The Cheetos Duster turns Cheetos into tasty Cheetle you can cook with. Dust yeah!

credits

Client | Cheetos

Agency: Amazon, Brand Innovation Lab

ACD Copywriter | Seth Mollerup

Sr. Art Director | Elana Black

CD | Sarah Betts

Exec. Producer | Rad Olievschi

Director | Mike Bernstein

PRESS

Adweek

Rolling Stone

Food & Wine

Awards

Effie Awards | Gold + Bronze + Shortlist x2
Shorty Awards | Silver Honor
Internationalist Awards | Gold Plus, Innovation in Media
Digiday Winner | Best Brand Partnership
Festival of Media | Gold, Collaboration Award

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