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SOCIAL SALOON

#LittleBITFANCy | Hillshire SNACKING

Partnered with TikTok creators to launch the #LittleBitFancy TikTok Challenge, which outperformed benchmarks across the board—impressions, engagement rate, CTR, VCR, and page views. Now, that's fancy!

credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen

TAstes like 1969 | jimmy dean

To convince consumers that Jimmy Dean's new plant-based sausage tastes as good as the original, we found lifelong Jimmy Dean fans and had them taste test it for us. They loved it, saying it tasted just like it did in 1969, the year Jimmy Dean sausage was founded.

credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen

welcome to the family | galileo salame

In honor of Galileo Salame's Italian heritage, we created a family tree on the brand's Instagram feed and invited consumers to join our family for a chance to win a trip to Italy. We partnered with Chef Laura Vitale to announce the sweepstakes and showcase salame recipes.

credits

ACD / Copywriter | Seth Mollerup

ACD / Art Director | Chris Petersen

#BACONGIFTSWAP | WRIGHT BRAND

For National Bacon Day, we asked bacon lovers to share pics of their unwanted Christmas gifts on social for a shot at exchanging them for a year's supply of bacon. Because who wouldn't want a delicious slab of bacon instead of some ugly pair of socks?

credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen

save my breakfast | JIMMY DEAN

Due to the lost hour of sleep, the Monday following spring Daylights Savings is dubbed "the worst Monday of the year." To help people start this Monday off right, we created a calendar invite so people could block off time to eat breakfast (and win sausage, of course).

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credits

ACD / Copywriter | Seth Mollerup

ACD / Art Director | Chris Petersen

SAY IT WITH NUGGETS | tyson CHicken

We asked nugget lovers to make bouquets using Tyson Chicken Nuggets—and boy, did they deliver. This two-year program resulted in over 1b earned impressions, including a shout-out on the Drew Barrymore Show and heart-shaped nuggets becoming an actual product.

hebron hawks running

Hebron Hawks XC tweeted a video eating and singing about Jimmy Dean products, so we sent them some breakfast sandwiches and custom Jimmy Dean shoelaces for their running shoes. We also became one of their official sponsors.

credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen, Matt Maniscalco

HEBRON HAWKS | JIMMY DEAN

After the Hebron Hawks Cross Country Team gave Jimmy Dean a shout-out on TikTok, we surprised them with custom Jimmy Dean shoelaces, boxes of free breakfast sandwiches, and a sponsorship for the following year.

credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen

celebs on sandwiches | JIMMY DEAN

@Celebsonsandwiches is an artist who draws celebrities sitting on sandwiches. We thought Jimmy Dean's birthday would be the perfect time see the Sausage King sitting upon his breakfast sandwich throne. Ain't she a beaut?

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credits

Copywriter | Seth Mollerup

Art Director | Chris Petersen