recipe gift exchange
Cook a Sausage Recipe, Get a Gift!
Year 1: With an on-air shoutout from Jimmy Fallon, our sausage-scented wrapping paper inspired recipe submissions from all 50 states. The exchange was reported on by 300+ outlets, produced 226 unique articles, and led to a 7.8% increase in Q4 sausage sales.
Client | Jimmy Dean
Copywriter | Seth Mollerup
Art Director | Chris Petersen
CDs | Chris Turner, Dave Metcalf