the

recipe gift exchange

Cook a Sausage Recipe, Get a Gift!

Year 1: With an on-air shoutout from Jimmy Fallon, our sausage-scented wrapping paper inspired recipe submissions from all 50 states. The exchange was reported on by 300+ outlets, produced 226 unique articles, and led to a 7.8% increase in Q4 sausage sales. 

Year 2: With new sausage gifts and an improved look, we added influencers to the mix—Doug the Pug & Mason Ramsey. Some noteworthy placements included Seth Meyers and a song on the Ty Bentli Show.

credits

Client | Jimmy Dean

Copywriter | Seth Mollerup

Art Director | Chris Petersen

CDs | Chris Turner, Dave Metcalf

The Gifts *click for descriptions*

The site

announcement video

site design