JIMMY DEAN MASTerbrand
Today's Your Day to Shine On, Partner
We started working on Jimmy Dean right after the agency sold in a new brand platform that features vintage imagery and audio of Jimmy from his time as the brand's spokesperson.
To create a new ad, we delve deep into the archives searching through hours of footage for a relevant Jimmy soundbite that serves as the basis for our creative. Since being on the brand, we've helped launch new products and also created the annual holiday spot.
Client | Jimmy Dean
Copywriter | Seth Mollerup
Art Director | Chris Petersen
CDs | Pat Seidel, Chris Rose
Chris Turner, Dave Metcalf