JIMMY DEAN MASTerbrand

Today's Your Day to Shine On, Partner 

We started working on Jimmy Dean right after the agency sold in a new brand platform that features vintage imagery and audio of Jimmy from his time as the brand's spokesperson.

To create a new ad, we delve deep into the archives, searching through hours of footage for a relevant Jimmy soundbite that serves as the basis for our creative. Since being on the brand, we've helped launch new products and also created the annual holiday spot.

credits

Client | Jimmy Dean

Copywriter | Seth Mollerup

Art Director | Chris Petersen

CDs | Pat Seidel, Chris Rose

Chris Turner, Dave Metcalf

radio / streaming

Social - 6s

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