The
Roll-up
zonE
3 Days of Bicycles, Biscuits and Breakfast
Bike commuters don't have time to stop for breakfast, so we built a bicycle drive-thru for them to enjoy a hot biscuit on the go.
Located on Lakefront Trail in Chicago, IL, the Roll-Up Zone served thousands of cyclists new Jimmy Dean Biscuit Roll-Ups. Sheer genius.
credits
Client | Jimmy Dean
Copywriter | Seth Mollerup
Art Director | Chris Petersen
CDs | Chris Turner, Dave Metcalf
SOCIAL






The design





