The

Roll-up

zonE

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3 Days of Bicycles, Biscuits and Breakfast

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Bike commuters don't have time to stop for breakfast, so we built a bicycle drive-thru for them to enjoy a hot biscuit on the go.

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Located on Lakefront Trail in Chicago, IL, the Roll-Up Zone served thousands of cyclists new Jimmy Dean Biscuit Roll-Ups. Sheer genius.

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credits

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Client | Jimmy Dean

Copywriter | Seth Mollerup

Art Director | Chris Petersen

CDs | Chris Turner, Dave Metcalf

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SOCIAL

The design