The

Roll-up

zonE

3 Days of Bicycles, Biscuits and Breakfast

Bike commuters don't have time to stop for breakfast, so we built a bicycle drive-thru for them to enjoy a hot biscuit on the go.

Located on Lakefront Trail in Chicago, IL, the Roll-Up Zone served thousands of cyclists new Jimmy Dean Biscuit Roll-Ups. Sheer genius.

credits

Client | Jimmy Dean

Copywriter | Seth Mollerup

Art Director | Chris Petersen

CDs | Chris Turner, Dave Metcalf

SOCIAL

The design